Research Guides: MKTG 4650: Promotion Management & Strategy: Consumer Information & Demographics

Library Databases for Consumer Information

MRI-Simmons Insights
MRI-Simmons Insights is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.
Passport Express
Passport Express is a global strategic intelligence research database holding local and international statistics, industry-standard data and analysis, as well as multi-country coverage of products, services, companies, channels, consumers, economics, demographics, social trends.
Statista
Statista provides market and consumer data and quantitative facts by market sector, encompassing agriculture, finance, politics, and more. This statistics portal integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Sources of information include market research, trade publications, scientific journals, and government databases.

MRI Simmons Insight's Crosstab tool allows users to search, pull, and edit criteria from survey data and add it to a report while sorting and filtering categories.

The Crosstab tool flows from left to right, where criteria are searched on the left side of the tool and added to the report on the right side of the screen.

For detailed information on using MRI Simmons Insights, visit the guide here.

Step 1: To access the Crosstab tool, choose the Essentials tab from the menu at the top of the screen. Then, choose the menu option for Crosstab.

MRI Simmons menu ribbon with Essentials tab highlighted. Crosstab option highlighted.

Step 2: Here, the main Crosstab screen will be displayed. Note that the flow of the tool moves from left to right.

MRI Crosstab Screen displayed with search bar, definitions, and Boolean logic field highlighted.

Step 3: Search for criteria using the search bar at the top of the tool, or choose criteria by using the dropdown menus in the box on the left side of the screen.

MRI Simmons Crosstab with dropdown menu options highlighted. Search bar highlighted.

To search for consumer information in Passport, choose the Consumers tab at the top of the screen, then Income and Expenditure.

You can then use the use a view Dashboards, Latest reports, or build and refine a dataset with the drop down menu. .

One option is to choose the Reports tab at the top of the screen. Then, choose the option for Consumer & Brand Reports. Here, you will find more information about consumer preferences and insights for various industries, including full dossiers and brand reports.

hover over reports then select a category or use the keyword search option

You may also find Market and Consumer insights helpful. To get to those surveys, select Insights, then Explore Market Insights or Explore Consumer Insights.

Select Insights then market insights or consumer insights

You can build out a dataset based on consumer survey information.

U.S. Census Bureau Demographic Information

Explore Census Data
Search for demographic and economic data from the U.S. Census Bureau, and get maps, tables, charts, and more.

U.S. QuickFacts
QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

Selection of Ebooks for Demographic Information

U.S. Cities and Communities by Richard K. Miller & Kelli Washington
ISBN: 9781577833482

Publication Date: 2025

"Presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including dining out, music concerts, spectator sports, and travel is assessed on a city-by-city basis. Published in July 2024, this business reference identifies the best cities to live and retire, the best managed cities, the best public school systems, the best educated cities, the cities best poised for recovery from the pandemic, and more."
Entertainment & leisure market research by Richard K. Miller & Kelli Washington
ISBN: 9781577833437

Publication Date: 2025

Presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. 'Entertainment & leisure market research 2025' also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more. Over 500 embedded website links will direct you to raw data, additional market research, and other resources. "

Bureau of Labor Statistics Consumer Expenditure Surveys

Consumer Expenditures Surveys
Provides data on the Consumer Expenditures Surveys, which provides information on expenditures, income, and demographic characteristics of consumers in the United States.

Kraemer Family Library

MKTG 4650: Promotion Management & Strategy

Library Databases for Consumer Information

U.S. Census Bureau Demographic Information

Selection of Ebooks for Demographic Information

Bureau of Labor Statistics Consumer Expenditure Surveys