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MKTG 4650: Promotion Management & Strategy: Consumer Information & Demographics

Library Databases for Consumer Information

MRI Simmons Insight's Crosstab tool allows users to search, pull, and edit criteria from survey data and add it to a report while sorting and filtering categories.

The Crosstab tool flows from left to right, where criteria are searched on the left side of the tool and added to the report on the right side of the screen.

For detailed information on using MRI Simmons Insights, visit the guide here


Step 1: To access the Crosstab tool, choose the Essentials tab from the menu at the top of the screen. Then, choose the menu option for Crosstab.


MRI Simmons menu ribbon with Essentials tab highlighted. Crosstab option highlighted.


Step 2: Here, the main Crosstab screen will be displayed. Note that the flow of the tool moves from left to right.


MRI Crosstab Screen displayed with search bar, definitions, and Boolean logic field highlighted.


Step 3: Search for criteria using the search bar at the top of the tool, or choose criteria by using the dropdown menus in the box on the left side of the screen.


MRI Simmons Crosstab with dropdown menu options highlighted. Search bar highlighted.


To search for consumer information in Passport Express, choose the "Consumers" tab at the top of the screen.

Passport Express with Consumers menu option highlighted. "Explore Analysis" and "Dashboards" tools highlighted.

Here, you will be able to Explore Analysis, Explore Statistics, and view interactive consumer data Dashboards.

To locate consumer information in Statista, choose the "Reports" tab at the top of the screen. Then, choose the option for "Consumer & Brand Reports."

Statista with "Reports" dropdown menu highlighted. "Consumer and Brand Reports" suboption highlighted beneath "Reports" tab.

Here, you will find more information about consumer preferences and insights for various industries, including full dossiers and brand reports.

U.S. Census Bureau Demographic Information

Bureau of Labor Statistics Consumer Expenditure Surveys

Books for Demographic Information