Skip to Main Content

Using MRI-Simmons Catalyst

MRI Simmons Features

This guide will cover using the following functions in MRI-Simmons Catalyst: 

  • Composer: The tool that allows the user to select survey data and arrange it to present on Crosstab, Quick Reports, or Brand Catalyst.
  • Crosstab: For developing and analyzing consumer information tables.
  • Quick Reports: For analyzing targets.
  • Brand Catalyst: For analyzing consumer perception of brands.

 

If you feel more comfortable with the previous iteration of MRI-Simmons, click the Launch 1.0 button on the upper right-hand corner of the MRI-Simmons database homepage. This will bring up the Insights 1.0 versions.