LibGuides: Using MRI Simmons Insights: Home

Using This Guide

MRI Simmons is a specialized marketing database that can be used to conduct research on consumers and marketing. This guide will provide an introduction on how to use this resource for research.

MRI-Simmons Insights This link opens in a new window
MRI-Simmons Insights is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.

MRI Simmons Features

MRI Simmons Insights is a useful tool to for analyzing consumer research, insights, ad research, and media research.

This guide will cover using the following functions in MRI Simmons Insights:

Crosstab: For developing and analyzing consumer information tables.
Composer: For quickly developing Crosstabs by combining multiple categories.
Quick Reports: For analyzing targets.
Brand Catalyst: For analyzing consumer perception of brands.

Using MRI Simmons Insights: Home

Using This Guide

MRI Simmons Features

Introducing Simmons Insights (5 min.)