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Using MRI Simmons Insights: Home

Using This Guide

MRI Simmons is a specialized marketing database that can be used to conduct research on consumers and marketing. This guide will provide an introduction on how to use this resource for research.

MRI Simmons Features

MRI Simmons Insights is a useful tool to for analyzing consumer research, insights, ad research, and media research.

This guide will cover using the following functions in MRI Simmons Insights: 

  • Crosstab: For developing and analyzing consumer information tables.
  • Composer: For quickly developing Crosstabs by combining multiple categories.
  • Quick Reports: For analyzing targets.
  • Brand Catalyst: For analyzing consumer perception of brands.

Introducing Simmons Insights (5 min.)