Step 1: To access the Brand Catalyst took, click the Profile tab from the menu at the top of the screen. Then, choose the Brand Catalyst.
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Step 2: Use the Search box or browse the Dictionary and/or Definitions to find the brand and/or target(s) you want to explore. Refine the labels, or add boolean operators, or both. Click, hold, and drag the characteristics into the Bases or Targets, or you can add them manually.
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Step 3: Explore the Brand Catalyst profile created. Use the limiters on on the left-hand side to edit your Composer selections, try out different populations, and test out different attitudes. Choose Explorer to get a general overview of existing consumers of a specific brand. Choose Reporter for an in-depth analysis of consumer attributes. The three dots on the far right side of each graphic provide export options.
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