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Using MRI-Simmons Catalyst

About Quick Reports

Quick Reports is a tool for analyzing consumer demographic profiles, segmentation, and maps.

Quick Reports Types:

  • Demographics
  • Segmentations
  • Psychographics
  • Geographic Heat Map
  • Media Usage
  • Traditional, Digital & OOH Media
  • Social media Usage
  • Digital
  • Television Viewing
  • Streamed Video Services
  • Product Category Summary
  • Product Details & Usage
  • Radio Listening
  • Podcast Listening

User Guide for Quick Reports

Quick Reports in MRI-Simmons

Step 1: Select Profile on the tab menu across the top, then on the drop down menu, click Quick Reports

On the tab menu select profile then on the drop down menu select quick reports

 

Step 2: Create a target in Composer

dashboard for composer

 

Step 3: Select a Quick Report (hover over each tile to read an explanation of what is inside)

quick report selection dashboard

 

Step 4: Evaluate the charts and data. Rename the Quick Report to save and keep it. Click on the three dots on the right-hand side to find options for adding the charts and graphs to a presentation or exporting them.

graphical and chart data for each quick report type has options for naming and saving