Using MRI-Simmons Catalyst

Quick Reports is a tool for analyzing consumer demographic profiles, segmentation, and maps.

Quick Reports Types:

• Demographics
• Segmentations
• Psychographics
• Geographic Heat Map
• Media Usage
• Traditional, Digital & OOH Media
• Social media Usage
• Digital
• Television Viewing
• Streamed Video Services
• Product Category Summary
• Product Details & Usage
• Radio Listening
• Podcast Listening

To get to Quick Reports, Select Profile on the tab menu across the top, then on the drop down menu, click Quick Reports

As with Crosstab, and Brand Catalyst, you will be prompted to chose survey data via the Composer tool. Visit the Composer tab for a refresher on using the tool if needed.

Once you have selected the survey data you would like, click on the Create button in the bottom right-hand corner of the Composer tool.

Select a Quick Report (hover over each tile to read an explanation of what is inside) to view the data visualizations based on the survey characteristics you selected in the Composer tool.

Click on the Composer button to add, delete, or otherwise edit the survey data to be used in the Quick Reports.

If you want to keep one or more of the Quick Reports, you can:

1.     name the Quick Report by click on 'Untitled' and renaming it, then clicking Save, and
2.     export the visualizations by clicking on the three dots in the right-corner of the segments and selecting Export as or Add to Presentation.