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MKTG 4650: Promotion Management & Strategy: Home

Using This Guide

This guide is intended to help you with your course-related research. Here, you will find information related to locating media and advertising rates using resources that can primarily be found on the open web. Additional topics that are covered include Marketing and Advertising Planning and FTC information on advertising.

Research Assistance

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Phone: 719-255-3295

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Research Assistance Hours

Research Assistance is available:

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Getting Started

You will use many Kraemer Family Library resources while researching your assignments. Here are the first things you should know about the library:

image of a bookNeed sources for your paper? Use OneSearch to find articles, books, and more...

image of library card  Need to request or renew books? Use 'My Library Account' to do this online. 

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Instruction & Research Librarian

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Gabriela Martínez Mercier
EPC 200