MKTG 4650: Promotion Management & Strategy

There are a number of trade journals that are useful for media and advertising research. Some of the most helpful journals and magazines that the library is subscribed to include

Use the Search for Periodical button on the library homepage to search for specific newspaper, magazine, or journal titles.

To do this:

1. Type in the title of the newspaper, magazine, or journal you are looking for.
2. If available, it will provide a date range and link to the database where the periodical can be found.
3. Click the database link to access the resource.

Searching within a title or by a data range

Once you are inside the database, you can look for a specific topic, article title, or browse by when it was published. To do this:

• type a specific article title, topic, or keyword, into the search box; or
• use the plus sign next to the year to browse by publishing date.

If you found an article that is not in KFL's collection, you can request it from another library using our Interlibrary Loan service (ILL).

Log into the ILL page with your UCCS credentials to submit a request. Delivery times vary based on the type of materials, but articles typically take 1 - 2 business days.

As a student, you also have access to an online subscription to The New York Times. Click the link below to activate your subscription.