MKTG 4650: Promotion Management & Strategy

There are a number of trade journals that are useful for media and advertising research. Some of the most helpful journals and magazines that the library is subscribed to include

Use the Search for Periodical link on the library homepage to search for specific newspaper, magazine, or journal titles.

To do this:

1. Type in the title of the newspaper, magazine, or journal you are looking for.
2. If available, it will provide a date range and link to the database where the periodical can be found.
3. Click the database link to access the resource.

Searching within a title or by a data range

Once you are inside the database, you can look for a specific topic, article title, or browse by when it was published. To do this:

• type a specific article title, topic, or keyword, or into the search box, or
• use the plus sign next to the year to browse by publishing date.

If you want to get a copy of an article that the library doesn't have access to, you can request we get it from another library for you. We call this InterLibrary Loan (or ILL).

Visit out ILL page and log in with your UCCS credentials to create a request. The delivery times may vary, but a PDF of an article will typically take a 1 - 2 business days.

As a student, you also have access to an online subscription to The New York Times. Click the link below to activate your subscription.