This guide is intended to help you with your course-related research. Here, you will find information related to locating media and advertising rates using resources that can primarily be found on the open web. Additional topics that are covered include Marketing and Advertising Planning and FTC information on advertising.
You will use many Kraemer Family Library resources while researching your assignments. Here are the first things you should know about the library:
Need sources for your paper? Use OneSearch to find articles, books, and more...
Need to request or renew books? Use 'My Library Account' to do this online.
Need help? A librarian is nearby! Send a chat, a text, an email, call, or visit the Research Assistance desk!