Business Research

MRI Simmons Insight's Crosstab tool allows users to search, pull, and edit criteria from survey data and add it to a report while sorting and filtering categories.

The Crosstab tool flows from left to right, where criteria are searched on the left side of the tool and added to the report on the right side of the screen.

For detailed information on using MRI Simmons Insights, visit the guide here. 

Ohio University's library also maintains an excellent guide on using MRI Simmons Insights. (But please don't contact their business librarian for assistance!)

To get to the consumer behavior, select the Analyze tab on the tab menu, then click Crosstab.

Here, the main Crosstab screen will be displayed. Note that the flow of the tool moves from left to right. 

• search for criteria using the search bar at the top of the tool, or
• choose criteria by using the dropdown menus in the box on the left side of the screen,

When you have selected the categories and definitions, use the middle column to sort them into base and columns for analysis.

To locate consumer information in Statista:

1. choose the Insights tab at the top of the screen, then
2. select Explore Consumer Insights.

You have several options. You can:

• use the search box and a few keywords
• scroll further down the page to Easy Access and peruse by country, topic or industry, brand key performance indicators, or in-depth surveys, or
• click Enter the Consumer Insights Tool to create a consumer survey report of your own.

Select the Consumers tab then Income and Expenditure. The resulting page has several options: view Dashboards, Latest reports, or build and refine a dataset with the drop down menu.