LibGuides: Business Research: Demographic & Marketing Info

Finding Demographic & Marketing Information

Getting Started

If you are performing marketing research you many need to find-out who is living in a particular area and what their buying behaviors are. We have several databases which can help you find this information!

ESRI Zip Code Lookup
Esri Demographics helps you understand the unique characteristics of a population based on a specific zip code.

Other Resources

U.S. Census
This resources provides demographic information on the population of the United States
U.S. Census FactFinder
This resources provides a more in-depth look at the population of the United States. Users can access reports on the population, age, businesses and Industries, education, housing, income, and the origins and language of the residents of specific states, counties, cities, towns, or zip codes.
U.S. Census State & County Quickfacts
Use this interactive table to quickly discover basic demographic information for a specific state, county, or city.
globalEDGE
globalEDGE provides tools and resources to efficiently research nearly any international business question you may have.

Print Resources

Household Spending: Who Spends How Much on What by New Strategist
Call Number: HC110.C6 O34 (Reference Collection)
Publication Date: 2016
This resource will help you understand how Americans are spending their money and what products and services they buy.
State Rankings : A Statistical View of the 50 United States
Call Number: HA203 .U17 2012 (Reference Collection)
How does your state fare in terms of air quality or population growth? Is it keeping up with national education standards? State Rankings 2011 is CQ Press's popular rankings reference book that makes it easy to compare states in education, health, crime, transportation, taxes, government finance, and so much more. State Rankings has become a favorite resource on reference shelves throughout the United States and around the world.
Gale Business Insights Handbooks of Global Markting by Gale Editor (Editor)
Call Number: HF1416 .G35 2013eb
ISBN: 9781414499284
Publication Date: 2013
The Gale Business Insights Handbook Of Global Marketing examines the questions "How can a business measure the cost effectiveness of expanding globally" "How do you build and manage an international brand?" and "How can I identify new product opportunities in emerging markets?" Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding "other" business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.
Gale Business Insights Handbooks of Social Media Marketing by Gale Editor (Editor)
Call Number: HF5415.1265 G34 2013eb
ISBN: 9781414499314
Publication Date: 2013
The Gale Business Insights Handbook Of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.
America's Top Rated Cities : A Statistical Handbook
Call Number: HT123 .A669 2011 (Reference Collection)
Provides detailed information on major American cities. Typical contents for each city include rankings, economy, imports and exports, city finances, population, income, employment, taxes, commercial real estate, utilities, transportation, businesses, hotels and motels, convention centers, cost of living, housing, residential utilities, health care, education, major employers, public safety, recreation, media, climate, and air and water quality.