The library resources below are going to be some of your best bet's for locating information in the library about marketing and advertising research.
Open web resources are one's that are available without a library subscription.
A SWOT Analysis is a tool used in marketing that can be used to identify the strengths, weaknesses, opportunities, and threats within an organization, market sector, or industry.
You can find SWOT Analysis reports using library databases.
To search for SWOT Analyses in Business Source Premier, type the company name in the search box. Ensure that the search box is set to contain the AND operator from the drop down menu. In the second box, type in SWOT analysis, then click Search.
To find a SWOT Analysis search for the company's name and view the company profile. On the left-hand side of the screen, choose the menu option SWOT Analysis.
You will be provided a brief overview of the SWOT report. Scroll down for more detailed information. You can export the SWOT analysis as a Word Document or a PDF by clicking the Export Section option in the upper right-hand corner of the screen.
