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Business Research: Marketing & Advertising Research

Recommended Databases for Marketing & Advertising Research

Open Web Marketing Resources

SWOT Analysis

SWOT Analysis is a tool used in marketing that can be used to identify the strengthsweaknessesopportunities, and threats within an organization, market sector, or industry.

You can find SWOT Analysis reports using library databases

To search for SWOT Analyses in Business Source Premier, type the company name in the search box. Ensure that the search box is set to contain the AND operator from the drop down menu. In the second box, type in SWOT analysis. 

EBSCO Business Source Premier search bar displayed with Starbucks typed in main search box. Dropdown menu box set to "AND" operator. Second search box displayed term "SWOT Analysis."

To find a SWOT Analysis in the MarketLine Advantage database, search for the company's name and view the company profile. On the left-hand side of the screen, choose the menu option "SWOT Analysis." Here, you will be able to view a brief overview of the SWOT report. Scroll down for more detailed information. You can also export the SWOT Analysis as a Word Document or a PDF by clicking the "Export Section" option in the upper right-hand corner of the screen.

MarketLine Advantage SWOT Analysis displayed with export option highlighted.