If you are unsure what to search, or are interested in viewing information within a specific category, you can browse by Statistics, Reports, Insights, and Daily Data in Statista using the main menu.
Browse Statistics
To browse statistics:
- navigate to the main menu ribbon at the top of the screen,
- hover over the option for Statistics, then
- select Most Viewed Statistics or Topics for different industries,
- or, select an industry, then
- click on Most Viewed Statistics or Topics for that industry.

Options for industries include All Industries, or choose from:
- Consumer Goods & FMCG,
- E-Commerce,
- Economy & Politics
- Energy & Environment
- Internet
- Technology & Telecommunications,
- Transportation & Logistics, or
- or Travel, Tourism, and Hospitality
Browse Reports
To browse the Reports, navigate to the main menu ribbon at the top of the screen, then:
- hover over the option for Reports, then
- select a category, or
- click the Search our reports database option to search for Reports by keyword

Options for Reports include:
- Digital & Trend Reports,
- Consumer & Brand Reports,
- Industry & Market Reports,
- Politics & Society Reports,
- Companies & Products Reports, and
- Country & Region Reports.
Browse Insights
To browse Insights:
- hover over the menu ribbon for "Insights menu ribbon, then
- select an Insights category.

Options for Insights include:
- Market Insights,
- Consumer Insights
Click on any of these options to view insights in these categories. As a note, the Kraemer Family Library's subscription to Statista gives access only to Market Insights and Consumer Insights.
Browse Daily Data
To browse daily infographics in Statista,
- navigate to the top of the screen, and
- click on the Daily Data ribbon menu option
Statista provides daily infographics to visualize data related to current events, issues, and topics. To search for data visualization by keyword, perform a search and refine your results to include only Infographics