MKTG 6000: Marketing Strategy

The Kraemer Family Library is subscribed to many newspapers, trade journals, and trade magazines. Here are a few example of some of the periodicals that are available at KFL:

The resources listed below are some of your best bets for locating and accessing trade journals and news outlets -- especially those that are paid subscriptions or behind paywallls.

Use the Search for Periodical link on the library homepage to search for specific newspaper, magazine, or journal titles.

To do this:

1. Type in the title of the newspaper, magazine, or journal you are looking for.
2. If available, it will provide a date range and link to the database where the periodical can be found.
3. Click the database link to access the resource.

Searching within a title or by a data range

Once you are inside the database, you can look for a specific topic, article title, or browse by when it was published. To do this:

• type a specific article title, topic, or keyword, into the search box; or
• use the plus sign next to the year to browse by publishing date.