MKTG 6000: Marketing Strategy

The Kraemer Family Library is subscribed to many newspapers, trade journals, and trade magazines. Here is a selected list of business and marketing-focused periodicals that will be helpful for your research:

Use the Search for Periodical link on the library homepage to search for specific newspaper, magazine, or journal titles.

To do this:

1. Type in the title of the newspaper, magazine, or journal you are looking for.
2. If available, it will provide a date range and link to the database where the periodical can be found.
3. Click the database link to access the resource.

Searching within a title or by a data range

Once you are inside the database, you can look for a specific topic, article title, or browse by when it was published. To do this:

• type a specific article title, topic, or keyword, or into the search box, or
• use the plus sign next to the year to browse by publishing date.