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Kraemer Family Library

MKTG 6000: Marketing Strategy

Recommended Resources

You can use the library databases to find scholarly, peer-reviewed articles for marketing research. This is a list of databases that will be the most helpful for your research in marketing.

Searching in Google Scholar

Search the more academic side of Google! Google Scholar can find journal articles, books, government reports, technical papers, etc. Make sure to read the record carefully so that you know what type of source you have found.

 

Do not pay for you find on Google Scholar.

If you are off campus follow these steps in Google Scholar to access any content the library owns:

  1. On the opening screen of Google Scholar select three lines in the upper-left hand corner then click Settings.
  2. Click on Library Links in the left hand menu and search for [University of Colorado at Colorado Springs].
  3. Check the box next to UCCS and click Save.

What if the library doesn't have access to the article?

If you want to get a copy of an article that the library doesn't have access to, you can request we get it from another library for you. We call this InterLibrary Loan (or ILL).

Visit out ILL page and log in with your UCCS credentials to create a request. The delivery times may vary, but a PDF of an article will typically take a 1 - 2 business days.