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MKTG 6000: Marketing Strategy: Identifying the Big Picture

Recommended Resources

You can use the library databases to find both scholarly and popular articles for your assignments. The databases you'll find most useful include:

Searching Google Scholar

Search the more academic side of Google! Google Scholar can find journal articles, books, government reports, technical papers, etc. Make sure to read the record carefully so that you know what type of source you have found.

Google Scholar Search

DON'T PAY FOR ARTICLES!!!!!!

If you are off campus follow these steps in Google Scholar to access any content the library owns:

  1. On the opening screen of Google Scholar select the link for Settings at the top of the page.
  2. Click on Library Links in the left hand menu and search for University of Colorado at Colorado Springs.
  3. Check the box to add the right library and click on Save preferences.

Library Proxy: Off-Campus Access

When you are doing research from off-campus, you will be prompted to log in to electronic resources with your UCCS username and password. This is just like logging into Canvas.

Click here if you experience problems accessing resources from off campus.

ILLiad: Interlibrary Loan for Journal Articles

No UCCS holdings for your article?

ILLiad: Interlibrary Loan

Request that the article be delivered to you as a PDF by using ILLiad (Interlibrary Loan). This usually takes a few days - or less!

Research Assistance

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Phone: 719-255-3295

Text(sms): 719-344-2381

Email: Send an email