MKTG 6000: Marketing Strategy: Scholarly Articles

You can use the library databases to find scholarly, peer-reviewed articles for marketing research. This is a list of databases that will be the most helpful for your research in marketing.

Search the more academic side of Google! Google Scholar can find journal articles, books, government reports, technical papers, etc. Make sure to read the record carefully so that you know what type of source you have found.

DON'T PAY FOR ARTICLES!!!!!!

If you are off campus follow these steps in Google Scholar to access any content the library owns:

1. On the opening screen of Google Scholar select the link for Settings at the top of the page.
2. Click on Library Links in the left hand menu and search for University of Colorado at Colorado Springs.
3. Check the box to add the right library and click on Save preferences.

When you are doing research from off-campus, you will be prompted to log in to electronic resources with your UCCS username and password. This is just like logging into Canvas.

Click here if you experience problems accessing resources from off campus.

No UCCS holdings for your article?

Request that the article be delivered to you as a PDF by using ILLiad (Interlibrary Loan). This usually takes a few days - or less!

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