You can use the library databases to find scholarly, peer-reviewed articles for marketing research. This is a list of databases that will be the most helpful for your research in marketing.
Search the more academic side of Google! Google Scholar can find journal articles, books, government reports, technical papers, etc. Make sure to read the record carefully so that you know what type of source you have found.
If prompted, do not pay for articles you find on Google Scholar. First, check to see if the library has access.
If you are off campus follow these steps in Google Scholar to access any content the library owns:
On the opening screen of Google Scholar select three lines in the upper-left hand corner then click Settings.
Click on Library Links in the left hand menu and search for [University of Colorado at Colorado Springs].
Check the box next to UCCS and click Save.
If you found an article that is not in KFL's collection, you can request it from another library using our Interlibrary Loan service (ILL).
Log into the ILL page with your UCCS credentials to submit a request. Delivery times vary based on the type of materials, but articles typically take 1 - 2 business days.