Intercultural Technical Communication Market Research

Why Use this Guide

This guide is designed to support your research into global markets for technical communication or innovation diffusion. We have to consider more factors than just the language or base demographics when considering content, business, or technical product integration into another locale. Here, you will find resources and strategies to help you research your chosen country and analyze it using World Systems Theory as your framework.

The goal is to move beyond surface-level cultural facts and dig deeper into the historical, sociopolitical, and economic systems that shape how people communicate and use technology. This guide will provide a pathway for your research, pointing you to authoritative library databases, books, and web resources to help you build a compelling case study.

What You'll Find

Use the navigation menu on the left to explore the different sections of this guide. Here is a breakdown of what you'll find on each page:

• Understanding World Systems Theory: A plain-language explanation of this key theoretical framework and how it applies to your project.
• Starting Your Research: Guiding questions and an outline for your notes to help you structure your research.
• Key Databases: Recommendations for the best library databases to find government, economic, and market data on your country.
• Finding Books & Background Info: Tips for using the library catalog to find books that provide deep historical and cultural context.
• Authoritative Web Resources: A curated list of reliable websites from intergovernmental and non-governmental organizations for credible data and reports.