Using MarketLine Advantage

MarketLine Advantage is a specialized marketing database that can be used to conduct research in business and marketing. This guide will provide an introduction on how to use this resource for research.

MarketLine Advantage is a useful tool to conduct company research and industry research. MarketLine also has an extensive number of case studies, expert analyses, and chartbooks available.

This guide will cover using MarketLine Advantage for the following topics: 

• Industry Research
  • Industry Analysis: View expert analyses on industries
  • Industry Statistics: View interactive dashboards of industry data
  • Industry Data: View spreadsheets of industry data
• Company Research:
  • Company Profiles: View detailed company information
  • Company Case Studies: View case studies on companies
  • Company Prospector: Build ranked lists of companies