Research Guides: Communications Research: Advertising: Home

Reference Sources

Encyclopedia of Major Marketing Strategies by Matthew Miskelly
Call Number: Online
Publication Date: 2019
International Encyclopedia of Marketing by Jagdish N. Sheth; Naresh Malhotra
Call Number: HF5415 .W547 2011 v. 1-7
Publication Date: 2011
Presidential Campaigns, Slogans, Issues, and Platforms by Robert North Roberts; Scott John Hammond; Valerie A. Sulfaro
Call Number: JK524 .R58 2012 v. 1-3
Publication Date: 2012

Web Sources

Blue Book Research Directory
Directory from the Marketing Research Association with descriptions of services and facilities owned and operated by data collection companies, research companies and suppliers of related services throughout the United States, Canada and other countries.
Direct Marketing Association
Requires (free) account creation to access the majority of the content which includes white papers on current issues in marketing and advertising. Particularly useful for government and ethical issues.
Federal Trade Commission Advertising and Marketing Basics
Information about advertising law, ethics and the FTC's stance on advertising issues.
GreenBook Directory
Links to searchable editions of the GreenBook, which provides worldwide listings for marketing research companies and services, and the Focus Group Directory, which offers a comprehensive listing of facilities and services for conducting focus groups.

Finding Advertisements

Searching for Advertisements

In these (and other) databases, you can find advertisements by searching for the company or product name and selecting "Advertisement" in document type or section type. You can also limit by date if that's part of your research

American Periodicals Series This link opens in a new window
Contains digitized pages of American periodicals published between 1740 and 1940, including special interest and general magazines, literary and professional journals, children’s and women’s magazines and many other historically-significant periodicals.
InfoTrac Newsstand This link opens in a new window
Provides access to full-text newspapers and allows users to search articles instantly by title, headline, date, newspaper section, or other fields. The database offers a one-stop source for current news and searchable archives.
New York Times: ProQuest Historical Newspapers This link opens in a new window
Contains full-text of the articles, advertisements, announcements, and more published in the New York Times from 1851-2017. The additional Historical New York Times with Index provides search capability using subject terms and topics for focused and targeted results in combination with searchable full text, full page, and article-level images from the newspaper.

Browsing for Advertisements

In addition to flipping through our print collections, you can use these databases to browse through newspapers and magazines for their ads.

Colorado Historic Newspaper Collection This link opens in a new window
A service of the Colorado State Library, the Colorado Historic Newspapers Collection (CHNC) currently includes 335+ newspapers published in Colorado primarily from 1859 up to 1924.
Flipster This link opens in a new window
Flipster is a digital magazine platform offering access to current issues of popular and academic magazines from a variety of publishers. Back issues are available and vary by title.

A Flipster app is available for iOS and Android. Open the app for the first time on the campus network to authenticate.

Kraemer Family Library

Communications Research: Advertising: Home

Reference Sources

Web Sources

Finding Advertisements

Searching for Advertisements

Browsing for Advertisements