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Business Research: SWOT & PEST Analysis

What is a SWOT Analysis?

A SWOT Analysis can be used to identify strengths and weaknesses inside your organization and outside of it, and help you plan to build on these strengths, or overcome the weaknesses. SWOT stands for

Strengths-what is your company or industry doing really well?

Weakness-what are some areas which could use improvement?

Opportunities-are there areas for potential growth or expansion within your company and/or industry?

Threats-what factors could jeopardize your future?

Our Business Inisights Global database contains SWOT analyses for some companies.

Type the name of your company into the search box:


Under the Company Profile you can see of there is a SWOT analysis available:

Our MartketLine Advantage database contains SWOT analyses for some companies.

Type the name of your company into the search box:

Select the Company Profile and you can see on the right of the screen if there is a SWOT analysis available:

You can also try searching for a SWOT analysis in our Business Source Premier database.

Enter the name of the company in the first search box, and SWOT analysis in the second box:


When browsing through your results list pay close attention to the date of the analysis. Don't discount older ones as they may be able to provide insight into how the company has grown and challenges they've overcome!


NOTE: There are not SWOT analyses available for all companies in these databases. If there is not, or if your company is a private company, you may need to put together a SWOT analysis yourself using information found in company reports in these databases.

Strengths & Weaknesses

Find a company profile and look for information on area in which that company is a business leader or is particularly innovative. Look at recent news reports or articles to find areas where the company is struggling.

Opportunities & Threats

Use Hoovers to find an industry profile for the company. Carefully read the Industry Forecast and Business Challenges sections to learn about area for potential growth and challenges which must be overcome.

What is a PEST Report?

According to businessballs.com, "A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porter's Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition, or idea."

You can read more about the PEST analysis method and download a free PEST analysis tool (PRF or Word format) on their website: http://www.businessballs.com/pestanalysisfreetemplate.htm.