Here's the basic Hoovers search tool:
Most often, people are looking for information on a specific company. When looking at your search results it's always best to find the company headquarters as their report will provide you with the most comprehensive information on the business.
The initial screen will provide you with a basic overview of the company, including what they do, basic earnings and stock information, top competitors, and industry codes. At the top of the screen you'll see a menu bar which will allow you to explore these topics more in-depth:
You'll also see a link for Industry Information in this table, which will help you learn where your company fits within their particular industry. When you follow the link you'll be provided with an overview of your company's industry codes (SIC & NAICS). You'll also be provided with links for industry information; look for the one marked primary.
Your Industry web pages will look very much like your company pages. You start-off with an overview of the industry, including what they produce, and top competitors. You'll also find information about challenges facing the industry, and a forecast for their future (which could help you create a SWOT analysis!). At the top of the page you'll find a menu which allows you to explore different aspects of the industry more in-depth.
You'll find the search tool for PrivCo at the top of the page:
As an example, we'll take a look at Smashburger.
You'll find most of the information you need on the company web page.
You'll most liekly want to start by searching U.S. businesses.
I recommend using the Custom Search feature.
You'll find lots of search options here.
You can search just using the company name:
You can narrow your search by location, including city, county, state, zipcode, etc.
If you search for a particular company you'll be provided with a list of all of their locations:
Click on the name of the location you'd like to learn more about.
Inside the report you'll find lots of useful information...
You can start with a specific Industry search:
You start-off with an overview of the industry, including what they produce, and top competitors. You'll also find information about challenges facing the industry, and a forecast for their future (which could help you create a SWOT analysis!). At the top of the page you'll find a menu which allows you to explore different aspects of the industry more in-depth.
You can also search for a well-known company within your industry, then click on the Industry Information link to learn more:
When you follow the link you'll be provided with an overview of your company's industry codes (SIC & NAICS). You'll also be provided with links for industry information; look for the one marked primary.
You have several different search options:
The resulting reports will provide you with an overview of the industry, market trends and segmentation, competitors, the industry forecast, and much more!
A SWOT Analysis can be used to identify strengths and weaknesses inside your organization and outside of it, and help you plan to build on these strengths, or overcome the weaknesses.
SWOT stands for
Strengths-what is your company or industry doing really well?
Weakness-what are some areas which could use improvement?
Opportunities-are there areas for potential growth or expansion within your company and/or industry?
Threats-what factors could jeopardize your future?
If your company is publicly traded start your search for a SWOT analysis using Business Insights: Global. Type the name of your company into the search box:
Under the Company Profile you can see of there is a SWOT analysis available:
You can also try searching for a SWOT analysis in Business Source Premier.
Enter the name of the company in the first search box, and SWOT analysis in the second box:
When browsing through your results list pay close attention to the date of the analysis. Don't discount older ones as they may be able to provide insight into how the company has grown and challenges they've overcome!
NOTE: There are not SWOT analysis available for all companies in these database. If there is not, or if your company is a private company, you may need to put together a SWOT analysis yourself.
You can put together a SWOT analysis using information you find in various databases.
Strengths & Weaknesses
Find a company profile and look for information on area in which that company is a business leader or is particularly innovative. Look at recent news reports or articles to find areas where the company is struggling.
Opportunities & Threats
Use Hoovers to find an industry profile for the company. Carefully read the Industry Forecast and Business Challenges sections to learn about area for potential growth and challenges which must be overcome.